Capabilities:
Artificial IntelligenceBob Ghafouri
Biography
Bob Ghafouri is the co-founder and leader of A&MPLIFY, Alvarez & Marsal’s Customer Experience(CX) and Artificial Intelligence(AI) powered digital agency.
Mr. Ghafouri specialize in Marketing and customer advisory, leveraging AI, Design and Technology; generating value for clients with Digital and AI strategies and technology driven digital transformation; and advising technology startups. With over 25 years of experience, he helps clients unlock trapped value by leveraging existing assets and technology like AI to create new growth opportunities, accelerate existing digital programs, foster innovation, and deliver customized experiences for customers.
Prior to joining A&M, Mr. Ghafouri served as interim Chief Commercial Officer and Technology Officer with Red Ventures, a digital media holding. He led a team that designed and launched an artificial intelligence (AI) powered digital commerce and content platform to support advertising, direct response, and affiliate commerce revenue generation programs across the Red Ventures portfolio.
Previously, Mr. Ghafouri worked with Accenture as a Senior Managing Director, a member of the global leadership committee, and a founding member of Accenture Interactive (Song). As Chief Commercial Officer, he helped increase revenues; helped raise capital for growth; participated in acquisitions to scale the business; and advised companies in retail, telecommunications, consumer goods, hospitality, and health sectors on AI/ML powered digital transformation. He was also Co-founder and former head of Accenture’s global digital transformation strategy practice, Bloom. In addition, Mr. Ghafouri founded, launched and scaled three digital businesses in the government, retail and real estate industries.
Ghafouri earned a Bachelor of Science degree in accounting and statistics from Pennsylvania State University.
Firm Overview
Companies, investors, and government entities worldwide turn to Alvarez & Marsal (A&M) for leadership, action, and results. Founded in 1983 and privately held since its inception, A&M is a leading global professional services firm specializing in advisory, business performance improvement, and turnaround management services. When conventional approaches fall short of driving transformation and change, clients seek A&M’s deep expertise and practical solutions to address their unique challenges.
With over 10,000 people across six continents, A&M delivers tangible results for corporations, boards, private equity firms, law firms, and government agencies facing complex issues. A&M’s senior leaders, along with their teams, utilize the firm’s restructuring heritage to help companies act decisively, drive growth, and accelerate results. A&M’s experienced operators, world-class consultants, former regulators, and industry authorities are united by a shared commitment to providing clients with what is truly needed to turn change into a strategic business asset, manage risk, and unlock value at every stage of growth.