Biography

Carla is a Consulting Partner in PwC’s Consumer Markets practice, a specialization in consumer products and retail. With almost 30 years of experience in multiple sectors, in industry and as a consultant, Carla designs and implements differentiated operating models that drive sustainable growth while optimizing costs. She has expertise in such areas as innovation, sales, customer experience, supply chain, operating model design, and sustainability, having executed global and local engagements. ​

Carla serves as our firm’s Consumer Products Goods (CPG) Leader within our Consumer Markets industry practice, driving solutions, campaigns, and account activity across CPG industry sector. In addition to being an active partner on the Consumer Markets team, Carla currently serves as the Global Point Partner for two of the highest priority accounts for the firm and was the former consulting lead for the largest consumer products client at the firm. ​

Carla also serves as the Chief Marketing and Commercial Officer for the Operations Transformation practice at the firm, working closely with the Operations Transformation leader to optimize the practice’s go-to-market strategy.​

Carla is a member of our America in Motion team, providing insights on strategic and operational implications to the ever-changing landscape of policy and regulations.​