Biography

Conrad Heider, a partner at Simon-Kucher, leads the firm’s digital team, Simon-Kucher Elevate. As the Head of Elevate, Heider drives digital transformation and delivers measurable results for his clients. Simon-Kucher is a global consultancy firm with over 2,000 employees in 30+ countries, focused on unlocking better growth that drives revenue and profit. Elevate, Simon-Kucher’s cutting-edge digital consulting team, combines data, AI, and ML with commercial consulting expertise. The team of specialized data scientists and machine learning engineers delivers solutions like dynamic pricing, next-best-action algorithms, predictive customer models, and generative AI-based sales and marketing tools.

Conrad Heider is a Partner at Simon-Kucher, the world’s leading commercial growth and pricing consultancy. He serves as Chief Operating Officer and Co-Head of Simon-Kucher Elevate, the firm’s digital consulting division focused on data, AI, and digital transformation. With over 2,000 employees across 30+ countries, Simon-Kucher delivers comprehensive growth strategies encompassing sales excellence, digital innovation, and pricing expertise.

As COO, Heider drives strategic scaling and operational excellence across global functions including Consulting Operations, IT, Marketing, Data & AI, and Utilization. In his role as Global Co-Head of the Digital Team, he leads the integration of technology consulting, advanced analytics, and engineering to deliver scalable growth solutions powered by machine learning and AI. These include Marketing Mix Models, hyper personalization, dynamic pricing, Next-Best-X recommendations, RFQ/tender-response intelligence, and customer lifecycle optimization.

Heider brings more than 16 years of consulting and executive leadership experience across industries. He has led over 200 digital transformation projects, helping clients optimize digital sales and marketing, enhance customer experiences, and build scalable, data-driven business models. Prior to joining Simon-Kucher, Heider was a Principal at A.T. Kearney, supporting clients in enterprise-wide digitalization and organizational transformation. He also served as Director of Strategy & Intelligence at Freeletics and was a member of the executive leadership team, where he drove the company’s growth through data strategy and product innovation.

Heider earned degrees with distinction from the London School of Economics, the Hertie School of Governance, and Maastricht University. He is known for his passion for innovation, strong execution mindset, and ability to bridge strategy, technology, and human-centered design.