Biography

Ghita Ammor is the Managing Partner of Artefact Morocco, where she has played a central role in building one of the leading data and AI consulting firms in the region. Since 2020, she has led the development of Artefact Morocco from its launch into a fast-growing organization that today brings together more than 100 data, analytics, and AI experts, supporting clients across Morocco and Africa.

Ghita is recognized for her leadership in structuring and scaling large data and AI programs for major public institutions and leading private companies. She works closely with executive teams to help organizations improve performance, modernize operations, and integrate data and artificial intelligence into their core decision-making processes. Her work has contributed to accelerating the adoption of data-driven practices across key sectors of the Moroccan economy.

Beyond client engagements, Ghita has played an important role in strengthening Morocco’s position as a regional hub for data and AI expertise. She is strongly committed to developing local talent, building long-term capabilities, and supporting the growth of a robust and sustainable data ecosystem in the country.

Ghita began her career at PwC in Paris, where she worked on data and analytics projects for large organizations. She holds a degree in Data Science from Paris Dauphine University.