Biography

Shikha Jain is a Partner in the Consumer & Retail practice at Simon-Kucher, a global commercial growth and pricing specialist with over 2,200 experts across 30+ countries and more than 40 years of experience.  

Based in the Boston office, Jain is a recognized expert in consumer, retail, and travel/leisure/tourism strategy in North America. As the lead Partner for the Consumer & Retail sector in North America at Simon-Kucher, she advises some of the world’s most recognizable brands through complex market challenges. Her expertise lies in creating high-impact go-to-market strategies that lead to commercial excellence across all revenue growth topics.

Over the past decade at Simon-Kucher, Jain has built strong expertise in North American markets while bringing a global perspective through work across Europe, Asia, and Latin America. She is known for translating complexity into clear, actionable strategies that deliver measurable revenue and margin impact and strengthen clients’ competitive positioning. Prior to consulting, she worked in M&A and capital markets at a global investment bank.

Beyond her advisory work, Jain is a strong advocate for culture and belonging in the workplace. She actively contributes to advancing inclusive practices and explores the role of sustainability as a key driver of future business growth. She is a sought-after speaker and authority on a range of topics, including tariffs, inflation, consumer behavior, pricing strategy, revenue management, commercial strategy, pricing consultation, and the future of retail.

Jain holds an MBA in Strategy and Marketing from the University of Chicago Booth School of Business and a B.A. in Economics and Mathematics from Smith College.