Prophet has introduced MAIA (Multi-Agent Intelligent Assistant), an agent-based artificial intelligence platform designed to bring the firm’s AI-driven consulting tools into a unified environment for teams and
MAIA also provides access to a library of customizable AI agents built using Prophet’s internal frameworks to support research, market analysis, product development, and campaign activation. The system further connects users to the company’s AI Accelerator Network, a group of technology partners working alongside its advisory services to deliver tools for marketing transformation, data insights, and automated workflows.
Michael Dunn, Chairman and CEO of Prophet, stated, “The real unlock with AI is growth, not just efficiency. Launching MAIA to the marketplace is the next phase of our mission to bring clients more choice, richer insights and greater speed-to-market and impact through AI-powered solutions.” The system has already been used in several client projects, including building a centralized research database for an entertainment company and creating a market-sizing agent that reduced analysis timelines from weeks to hours.
Chan Suh, Senior Partner and Chief Digital Officer at Prophet, added, “When we surveyed the landscape, there wasn’t a solution offering broad choices, commercial agility and scalability and effective governance in one platform.”